Privacy
Policy

Matthew Rybicki PLLC, operating as “By Rybicki” in affiliation with Keller Williams Arizona Realty (“we,” “us,” or “our”), is committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard information when you visit byrybicki.com (the “Site”) or interact with our services.

By using this Site, you agree to the collection and use of information in accordance with this policy. If you do not agree with any part of this policy, do not use the Site.

We do not collect any payment or financial information through this website. We will never sell, rent, or lease your personal information to third parties for their marketing purposes — period.

Information You Provide Directly

When you submit a contact form, home evaluation request, newsletter signup, or any inquiry on this Site, we may collect:

• Full name
• Email address
• Phone number
• Property address (for home evaluations and seller inquiries)
• Property details you voluntarily provide (bedrooms, bathrooms, condition notes)
• Your message, questions, or other content you submit
• Real estate interests (buying, selling, market information)

Providing this information is entirely voluntary. However, certain fields are required to process your request.

Automatically Collected Information

When you visit the Site, we and our service providers may automatically collect certain technical information, including:

• IP address (anonymized prior to storage)
• Browser type, version, and language settings
• Operating system and device type
• Pages viewed and time spent on each page
• Referring URLs and exit pages
• Date and time of your visit
• Clickstream data and navigation patterns

This information is collected through Vercel Analytics using a privacy-first approach. It is aggregated and does not include personally identifiable information. Individual visit data is not retained beyond 90 days.

Communications You Initiate

If you contact us by email, phone, or through Site forms, we retain records of those communications — including the content — to provide services, respond to your inquiries, and maintain accurate records.

Information We Do Not Collect

• Payment card numbers, bank account information, or financial account data
• Social security numbers or government identification numbers
• Passwords (we have no user account system)
• Biometric data of any kind

We use the information we collect to:

• Respond to your real estate inquiries, questions, and service requests
• Prepare Comparative Market Analyses (CMAs) and home evaluations you requested
• Schedule and facilitate buyer and seller consultations
• Send market updates and newsletters — only when you have explicitly requested them
• Communicate with you about your inquiry and related real estate services
• Improve Site functionality, content, and user experience
• Detect, investigate, and prevent fraudulent activity and unauthorized access
• Comply with legal obligations, respond to legal process, and enforce our rights
• Maintain internal business records as required by applicable law and brokerage regulations

We will not use your information for any purpose materially different from those described above without your explicit consent. We will never sell, rent, or trade your personal information to third parties for their marketing purposes.

Legal Basis (where applicable): We process your personal information on the basis of (a) your consent when you submit a form, (b) contractual necessity when providing requested real estate services, (c) legitimate interests in operating our business and communicating with prospective clients, and (d) compliance with legal obligations.

We share your personal information only with service providers who are necessary to operate our business and deliver the services you have requested. We do not share your data with advertising networks, data brokers, or third-party marketers.

• Keller Williams Arizona Realty (GO BIG, LLC): Our licensed brokerage, for transaction-related communications, compliance requirements, and mandatory brokerage record-keeping
• Resend: Email delivery service used to transmit form notification emails to us. Your email address and form content pass through Resend's servers for delivery only
• Vercel: Website hosting provider. Vercel Analytics processes anonymized, aggregate-only traffic data. No personally identifiable information is stored in Vercel Analytics
• Upstash: Serverless database provider for storing lead records and market update data. Data is encrypted at rest and in transit
• Microsoft Clarity: Session recording and behavioral analytics provider. Microsoft Clarity uses first and third-party cookies to collect heatmap and session replay data. This data is shared with Microsoft and used to understand how visitors use this Site. For more information, visit the Microsoft Privacy Statement.
• Legal authorities and law enforcement: When required by valid legal process (subpoena, court order, or applicable law), or when necessary to protect our legal rights, prevent fraud, or protect the safety of any person
• Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred. We will notify you before your personal information becomes subject to a materially different privacy policy

All third-party service providers are subject to data processing agreements requiring them to handle your information securely and only for the purposes we specify. We conduct reasonable due diligence on service providers before engaging them.

Depending on your location and applicable law, you may have the following rights regarding your personal information:

• Right to Access: Request a copy of the personal information we hold about you
• Right to Correction: Request correction of inaccurate or incomplete personal information
• Right to Deletion: Request deletion of your personal information from our systems, subject to legal retention requirements
• Right to Portability: Request your personal data in a structured, commonly used, machine-readable format
• Right to Restrict Processing: Request that we restrict processing of your personal information in certain circumstances
• Right to Object: Object to our processing of your personal information based on legitimate interests
• Right to Opt-Out of Marketing: Unsubscribe from marketing emails at any time using the unsubscribe link in any email, reply STOP to any text message, or contact us directly

To exercise any of these rights, contact us at info@byrybicki.com with the subject line “Privacy Rights Request” and identify the right you wish to exercise. We will respond within 10 business days. We may request verification of your identity before processing your request.

We will not deny services, charge different prices, or provide a lower level of service because you exercised your privacy rights.

We retain personal information only as long as necessary for the purposes for which it was collected, to provide our services, and to comply with our legal obligations.

• Lead and inquiry records: Retained for 3 years from the date of initial submission, or until you request deletion, whichever is earlier
• Active client records: Retained for the duration of any active engagement plus 5 years, as required by Arizona real estate brokerage regulations
• Email communications: Retained for as long as relevant to an active or prospective client relationship, typically 3 years
• Analytics data: Rolling 90-day retention. No personally identifiable information is stored
• Cookie consent preference: Stored locally in your browser's localStorage until cleared

After applicable retention periods, data is securely deleted or anonymized. Certain records may be retained longer when required by law, regulation, or valid legal process. You may request deletion of your data at any time at info@byrybicki.com; we will process deletion requests within 30 days except where retention is legally required.

We implement commercially reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, use, alteration, or destruction. These include:

• HTTPS/TLS encryption for all data transmitted to and from this Site
• Encryption at rest for data stored in our database systems
• Access controls limiting who can view stored personal information
• Use of reputable, security-focused service providers

No method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information using commercially acceptable means, we cannot guarantee absolute security. We are not responsible for the actions of hackers, third parties, or other unauthorized actors who circumvent security measures.

Data Breach Notification: In the event of a data breach that reasonably affects your rights and freedoms, we will notify affected individuals and applicable regulatory authorities in accordance with applicable law. Notifications will be provided without undue delay.

We use cookies and similar technologies (localStorage, session storage) to operate and improve the Site.

• Analytics cookies (Vercel Analytics): Collect aggregate, anonymized data about how visitors use the Site — page views, navigation paths, and device types. No personal data is stored. Only activated after consent.
• Session recording & heatmaps (Microsoft Clarity): Microsoft Clarity uses first and third-party cookies to capture how you interact with this Site — including mouse movements, clicks, scrolls, and session replays. This data helps us improve usability and understand visitor behavior. Clarity data is shared with Microsoft. Only activated after consent.
• Functional storage (localStorage): Stores your cookie consent preference locally in your browser so we don't repeat the consent prompt on every visit.

We do not use advertising cookies, retargeting pixels, social media tracking scripts (Meta Pixel, LinkedIn Insight Tag), or any cookie associated with behavioral advertising.

Session Recording Opt-Out: You may opt out of Microsoft Clarity session recording at any time by declining cookies on your first visit or by clearing your browser cookies and localStorage. You can also disable cookies entirely in your browser settings. For Microsoft's opt-out options, visit the Microsoft Privacy Statement.

Your Choices: You may decline all analytics and session recording cookies using the consent banner on your first visit. You may also clear all cookies and localStorage at any time through your browser settings. Doing so will reset your consent preference and may affect some Site functionality.

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with this website through behavioral metrics, heatmaps, and session replay to improve and market our products and services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of content and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising.

For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

Opt-Out: You can opt out of Clarity session recording by declining cookies in the consent banner, clearing your browser cookies, or disabling cookies in your browser settings. Your consent preference is stored in localStorage and respected on all subsequent visits.

This Site may contain links to third-party websites, services, or resources not operated by us, including but not limited to Zillow, Realtor.com, Google Maps, or community organization websites.

We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. The inclusion of any link does not imply endorsement. We strongly encourage you to review the privacy policy of every site you visit.

This Privacy Policy applies solely to information collected by byrybicki.com. It does not apply to information you provide directly to third-party platforms such as Keller Williams, Facebook, Google, or any other external service.

This Site is not directed to, and we do not knowingly collect personal information from, children under 13 years of age. Use of this Site by persons under 18 is not permitted without parental or guardian consent, and real estate services are available only to adults.

If you are a parent or guardian and believe that your child under 13 has provided us with personal information without your consent, please contact us immediately at info@byrybicki.com. We will take steps to promptly delete such information from our records.

We comply with the Children's Online Privacy Protection Act (COPPA) and will not knowingly collect, use, or disclose personal information from children under 13.

Some browsers include a “Do Not Track” (DNT) feature that sends a signal to websites requesting that your browsing activity not be tracked. Because there is no universally accepted standard for what DNT signals mean or how to respond to them, this Site does not currently respond to DNT browser signals.

You can opt out of analytics tracking at any time using the cookie consent banner. That preference will be respected regardless of your browser's DNT setting.

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Right to Know: Request disclosure of the categories and specific pieces of personal information we have collected, the sources, the business purposes, and the categories of third parties with whom we share it
• Right to Delete: Request deletion of personal information we have collected, subject to certain exceptions (e.g., legal obligations)
• Right to Correct: Request correction of inaccurate personal information we maintain about you
• Right to Opt-Out of Sale or Sharing: We do not sell personal information. We do not share personal information for cross-context behavioral advertising purposes
• Right to Limit Use of Sensitive Personal Information: We do not collect sensitive personal information as defined under CPRA
• Right to Non-Discrimination: We will not discriminate against you — including by denying services, charging different prices, or providing lower quality — for exercising your CCPA/CPRA rights

Categories of Personal Information Collected: Identifiers (name, email, phone, IP address); Commercial information (real estate interests, property information); Internet/network activity (page views, device info); Geolocation data (approximate city/region from IP address only).

To submit a California privacy request, contact us at info@byrybicki.com with the subject line “California Privacy Request.” We will verify your identity and respond within 45 days (extendable by an additional 45 days with notice).

If you are located in the European Union, European Economic Area, or United Kingdom, you have rights under the General Data Protection Regulation (GDPR) or UK GDPR, including rights to access, rectification, erasure, restriction of processing, data portability, and objection.

Data Transfers: This Site is operated from the United States. If you are located outside the United States, your personal information will be transferred to and processed in the United States, which may have different data protection laws than your country of residence. By using this Site, you consent to this transfer.

To exercise your GDPR rights, contact us at info@byrybicki.com with the subject line “GDPR Rights Request.” We will respond within 30 days.

Note: This Site primarily serves the U.S. real estate market and is not specifically directed at individuals in the EU or UK. If you are located outside the United States, please be aware that the information you provide may be transferred to, stored in, and processed in the United States.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make changes, we will update the “Last Updated” date at the top of this page.

For material changes, we will make reasonable efforts to notify you — such as posting a notice on the Site. Your continued use of the Site after any changes become effective constitutes your acceptance of the revised Privacy Policy.

We encourage you to review this Privacy Policy periodically. The most current version will always be available at byrybicki.com/privacy.

For privacy-related questions, to exercise your rights, or to report a concern: