Effective Date: 08.19.2025
This Cookies Policy explains what cookies are, how Matthew Rybicki PLLC d/b/a ‘By Rybicki’ (the “Company,” “we,” “us,” or “our”) uses cookies and similar technologies on our website (byrybicki.com, the “Website”), the types of cookies we use, why we use them, how long data is stored, and how you can manage your cookie preferences. We are committed to protecting your privacy and ensuring compliance with applicable laws, including the EU General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other U.S. privacy laws. By using our Website, you agree to the use of cookies as described in this policy, subject to your choices as explained below.
Cookies are small text files that websites place on your device when you visit. They contain small amounts of information and are sent back to the originating website on subsequent visits . Cookies allow a website to recognize your device, so you can navigate between pages efficiently, have your preferences remembered, and enjoy a more personalized experience. They also help websites improve performance and can be used to tailor advertising to your interests .
Cookies come in different forms: session cookies and persistent cookies. Session cookies are temporary and are deleted automatically when you close your browser, whereas persistent cookies remain on your device for a set period of time after your browsing session (for example, to remember your preferences or login info for future visits) . Cookies may be set by the website you’re visiting (first-party cookies) or by third-party services that the website integrates (third-party cookies, such as analytics or advertising providers).
We also use similar tracking technologies alongside cookies, such as pixels, web beacons, and local storage. For instance, a tracking pixel (like the Facebook/Meta Pixel or the Follow Up Boss pixel) is a small snippet of code on our site that functions similarly to a cookie by allowing us to track certain user activities. For simplicity, we refer to all these technologies collectively as “cookies” in this policy.
We use cookies and similar technologies to provide and improve our real estate services, enhance your experience on our site, and to support our marketing and analytics. In particular, cookies help us to:
To give you a clear understanding, we categorize the cookies we use into the following categories, consistent with standard privacy practices :
These cookies are essential for the Website to function and cannot be switched off in our systems. Without these cookies, services you have asked for (such as navigating pages or using basic site features) cannot be provided. They are usually only set in response to actions made by you, like filling in forms, logging in, or setting privacy preferences. Necessary cookies do not collect personally identifiable information – they are used for purposes like maintaining your session login or remembering items in a cart or form as you navigate. For example, if our site offers user account login or saved property searches, we would use a session cookie to keep you logged in as you browse different pages. These cookies are generally first-party cookies.
Examples: We may set a cookie to remember your real estate search filters or to keep you signed in during your visit. Our security measures might use cookies (or similar tokens) to authenticate your identity and protect your data. Without these, the Website might not operate properly. (Because these cookies are strictly necessary, they are always active; however, you can still disable them in your browser settings if you wish, but doing so may break certain site functions.)
Functional cookies enable the Website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. These cookies remember choices you make (such as your username, language or region, preferences like text size or other customizable site elements) to provide a more tailored experience . They can also be used to provide certain features, like interactive calendars or forms.
Examples: We use a scheduling service called Motion AI to allow you to book appointments directly through our site. When you use our Motion booking link, cookies may be used to remember your input and preferences during the scheduling process, ensuring the calendar functions correctly (for instance, keeping the time slots you selected as you move through the booking steps). Similarly, if we integrate Tally forms for contact inquiries or surveys, Tally might employ necessary cookies or local storage to remember form progress or to prevent multiple submissions. These functional cookies are not strictly required for the core service, but they make using our Website more convenient and personalized. If you disable these cookies, some or all of these services may not function properly (for example, you might not be able to use the appointment scheduler or have certain preferences remembered).
Analytics cookies collect information about how visitors use our Website, helping us understand site traffic and performance. Through these cookies, we gather data such as which pages are visited most often, how users move around the site, what blog content is engaging, or if any errors occurred on certain pages. We use this information in aggregate form – it’s statistical data that helps us improve the Website’s functionality and content. These cookies are not strictly necessary and will only be set with your consent where required by law (e.g., for EU visitors).
Our primary analytics tool is Google Analytics. Google Analytics sets cookies to distinguish unique users and sessions and to collect site usage statistics. For example, Google Analytics uses a cookie called _ga which persists for around 2 years , and a cookie _gid which lasts for about 24 hours, to count and track page views. These cookies assign a random ID to your device so that when you return to our site, Google Analytics can recognize you as a returning visitor (but it does not identify you by name). The information collected by these analytics cookies (such as your IP address, browser type, pages visited, time spent on pages, and referring page) is transmitted to Google and compiled into aggregated reports that we review. This helps us understand overall user behavior and improve our services (for example, by identifying which property listings or blog posts are most popular, or seeing how effective a marketing campaign was in driving traffic).
We also use an analytics/tracking pixel provided by our real estate CRM, Follow Up Boss. The Follow Up Boss pixel is embedded on our Website to help track when visitors submit lead forms or perform certain actions (like viewing a property) so that we can automatically log those interactions in our CRM. This tracking helps us know, for instance, if a new inquiry on our site came via a specific marketing source or campaign. The Follow Up Boss pixel may use cookies or similar technology to recognize when the same user returns to the site, enabling us to better follow up with potential clients. Data collected through this pixel (such as your email or phone if you entered it in a form, and metadata about your visit) is sent securely to our CRM system. Note: The analytics data from Google Analytics and Follow Up Boss is generally anonymized or de-identified. We do not use analytics cookies to determine your identity; they are only used to improve our site’s performance and our services. However, since these cookies track usage, we treat them as non-essential, and if you are in a jurisdiction that requires consent (like the EU), we will not set these analytics cookies without your permission.
Cookie Lifespans: Analytics cookies can persist for varying lengths. As noted, Google Analytics cookies may remain for 1 day up to 2 years unless you clear them, allowing us to recognize repeat visits . Follow Up Boss’s tracking may use a persistent identifier as well (e.g., to know if you return within a few months). We retain the analytics data in accordance with our data retention policy (and in Google Analytics, data may be retained for a configured period, often 14 months or more, subject to our settings). All such data is used in compliance with this policy and our Privacy Policy.
Advertising cookies are used to deliver content (such as ads) that is more relevant to you and your interests. They may be set on our site by advertising partners (third parties) to track your browsing habits and activity across the Website and other sites. These cookies track visitors across websites and build a profile of your interests so that we (and third parties) can show you targeted advertisements on other sites or social media, and measure the effectiveness of ad campaigns . They work by uniquely identifying your browser and device. If you do not allow these cookies, you will experience less targeted advertising, but you will still see general ads.
Examples: We use (or may use in the near future) the Meta Pixel (formerly Facebook Pixel) on our Website. The Meta Pixel sets cookies (and similar identifiers) that allow Facebook/Instagram to recognize visitors to our site for the purpose of showing them relevant ads on those platforms and tracking when those ads lead to useful actions on our site (such as a form submission or a property view). One such cookie is _fbp, a first-party cookie set by Meta, which lasts for about 3 months . This cookie and others like fr enable Meta to record that you visited our site and to match you with your Facebook account (if you have one) or device, so that we can later “re-target” you with an ad (for example, an ad about a property you viewed, or our real estate services). The information from these cookies may also be used to measure ad performance (e.g., to let us know if you contacted us after clicking an ad). We also plan to utilize other advertising platforms (such as Google Ads or Bing Ads) which similarly use cookies like IDE (for Google’s DoubleClick) or MUID (for Microsoft Bing) to track ad performance and user interactions across websites. These advertising cookies typically have longer lifespans, often ranging from a few months up to a year or two .
All advertising cookies on our site are third-party cookies set by the respective providers (e.g., Meta, Google, Microsoft) when their code is loaded on our pages. We do not share personally identifying information with advertisers without your consent. However, these third parties may collect data about your browsing through their cookies and combine it with information they hold from your profile on their service, in accordance with their own privacy policies. We encourage you to review the privacy/cookie policies of Meta (Facebook), Google, and any other advertising partners for more details on how they handle the information collected via their cookies.
Important: Advertising cookies will only be used in compliance with applicable law. In jurisdictions that require prior consent for advertising cookies (such as the EU), we will not set or enable these cookies unless you have given consent via our cookie banner or settings. You can always choose not to allow advertising cookies (see “Your Choices” below), in which case targeted advertising will be disabled.
For transparency, here is a summary of the key third-party tools and integrations on byrybicki.com that involve cookies or similar tracking, along with what they do:
Note: The specific names and durations of cookies used by these services can change as the providers update their technology. The examples given (cookie names and durations) are accurate to our knowledge at the time of writing. We will endeavor to keep this policy updated. For a current list of cookies in use, you may contact us or use your browser’s developer tools to see cookies from our site.
As mentioned, some cookies last only for a single session, while others persist for longer. Here is a general idea of cookie lifespans on our site:
In all cases, we do not retain personal data derived from cookies any longer than needed. For example, analytics data sent to Google is retained according to our Google Analytics settings (often 14 months for user-level data, though aggregate reports may be kept longer). Data from the Follow Up Boss pixel that becomes part of our CRM will be stored as part of your lead profile (which we retain as outlined in our Privacy Policy). Advertising data is typically aggregated by our ad partners; we don’t get your individual browsing history from them, only reports (and we ourselves don’t individually identify you from ad cookies). If any cookie data is considered personal data, it will be handled and retained per our Privacy Policy and applicable law.
You have the right to choose whether or not to accept cookies (apart from those strictly necessary for the Website to function). We provide several ways for you to control cookies:
1. Cookie Consent Banner/Tool: If you are in a jurisdiction where consent is required (such as the European Union), when you first visit our site you will see a cookie consent banner. This banner allows you to accept or reject non-essential cookies. We offer granular controls so you can choose which categories of cookies to allow – for example, you can enable analytics cookies but disable advertising cookies, or vice versa . Once you make your choices, we will remember your preferences (a cookie may be stored to remember your consent settings). If you opt out of certain cookies, those will remain disabled. You can also withdraw your consent or change your cookie preferences at any time by [describe how: e.g., clicking a “Cookie Settings” link on our site footer to reopen the preferences, or clearing cookies to trigger the consent banner again].
If you are in a region like the United States where explicit opt-in consent is not mandatory, we may still show a notice or banner for transparency, but per CCPA and U.S. best practices, your continued use of the site with cookies enabled in your browser may be considered consent (except for “sale” of data, addressed below). However, you can always opt out of advertising cookies as described here. We aim to honor the most privacy-protective approach for all users.
2. Browser Settings: Most web browsers allow you to control cookies through the browser’s settings preferences . You can typically set your browser to notify you when a cookie is being set, or you can block cookies altogether. You can also delete cookies that have already been set. For example, in Chrome you can go to Settings > Privacy and Security > Cookies and other site data to block or clear cookies; in Safari, go to Preferences > Privacy to block cookies or remove stored data; in Firefox, go to Options > Privacy & Security > Cookies and Site Data. Each browser is different, so check the “Help” menu of your browser for specific instructions on managing cookies. You may also find guidance at websites like AllAboutCookies.org on how to control or delete cookies in various browsers.
Please note that if you disable or delete certain cookies via your browser, our Website may not function as intended. For example, blocking all cookies might log you out of sessions or prevent parts of the site from working (like property search filters or scheduling tools) . Essential features that rely on cookies might be impaired. Therefore, we recommend keeping necessary cookies enabled for the best experience, but it’s your choice.
3. Opt-Out of Targeted Advertising: If you want to opt out of interest-based advertising cookies specifically, there are industry tools and methods to do so. You can use the Digital Advertising Alliance (DAA) or Network Advertising Initiative (NAI) opt-out pages, which allow you to opt out of many advertising cookies from participating companies at once. Similarly, Facebook and Google provide settings in your user accounts to adjust ad preferences. For instance, you can visit the Google Ads Settings to control Google’s ad personalization, or the Meta (Facebook) Ad Preferences to manage interest-based ads on Facebook/Instagram. Using these tools typically places an “opt-out cookie” on your browser to signal your opt-out choice, so if you clear all cookies, you may need to opt out again.
4. “Do Not Sell or Share My Personal Information” (For California Residents): The CCPA (as amended by CPRA) gives California residents the right to opt out of the “sale” or sharing of personal information, which can include data collected by advertising cookies. We do not sell personal information for monetary compensation; however, some data collected by third-party advertising cookies on our site might be considered a “sale” or “sharing” under CCPA’s broad definitions (because we allow third parties like Meta or Google to collect data through our site in exchange for analytics or advertising services). If you are a California resident and wish to exercise your opt-out rights, you can click the “Do Not Sell or Share My Personal Information” link on our Website (usually found in the footer or within the cookie banner). This will either toggle off third-party advertising cookies or otherwise ensure that these cookies are not used to share your data. We will honor any valid request or signal to opt out of cookie-based data sharing. Additionally, our Website is configured to respect Global Privacy Control (GPC) signals; if your browser sends a GPC signal, we will treat it as a valid opt-out of sale/sharing request, and will disable advertising cookies for you automatically.
Remember, under the GDPR (for EU users) we operate on an opt-in model for non-essential cookies (meaning we won’t set them unless you agree) , while under CCPA (for California users) the model is opt-out . In practice, we strive to give all users clear choices. If you have any trouble managing your cookie preferences, please contact us and we will assist.
We may update this Cookies Policy from time to time to reflect changes in technology, legal requirements, or our usage of cookies. When we make changes, we will revise the “Last Updated” date at the top of this policy. If the changes are significant, we may provide a more prominent notice or seek your consent when required. We encourage you to review this policy periodically to stay informed about our cookie practices.
If you have any questions or concerns about our use of cookies and similar technologies, or about your privacy on our site, please don’t hesitate to contact us. You can reach out via email at support@byrybicki.com or by mail at 15333 N Pima Rd, Ste 130, Scottsdale, AZ 85260. You may also refer to our Privacy Policy for more information on how we handle personal data.
By using our Website and/or by accepting cookies via our consent banner, you acknowledge that you have read and understood this Cookies Policy. Thank you for visiting byrybicki.com and for trusting us with your real estate needs!